Month: July 2013


Creating quality online content for TfL


current site

Most people come to the TfL website to find out how to get from A-B. It’s that simple, and they don’t look at much else.

But as well as great tools, the website has to carry a lot of information. Some of it is stuff that we want to tell you, but a lot of it is stuff that you need to know – or at least need to be able to find when you need it.

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The new beta site: a fortnight on

phil_100x100graph_blogThe beta version of our new site has now been live to the public since Tuesday 25th June, and since then we’ve been analysing the steady flow of feedback and statistics. Traffic to the site has steadied into regular patterns with the busiest time proving to be at the weekend, and mobile devices being the predominant way in which you are using the new site. And already a growing number of you are now clearly using the beta site as your primary source of TfL travel information.

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Running guerrilla research for the new TfL website

lucia_100x100IMG_9489For the 11 weeks prior to the new website’s launch, TfL talked to 90 commuters at St James’ Park Station; you could have been one of them. We recruited passers-by on one day a week, from March to May 2013. If you did happen to take part, please leave a comment below – we’d love to hear your feedback!

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