With our new website having launched just over a year ago, the Analytics Team within TfL Online have been looking over the traffic stats for the new site. This post offers an insight into the usage of the site, the traffic peaks and troughs, and how we can use this information to help us.
What is our average daily traffic to tfl.gov.uk?
We get about 715,000 visits to the site per day. These visits are made by 575,000 unique visitors and over the course of a day about 3,100,000 pages are viewed. A visit is like a user session and it’s the key metric we use to measure customer traffic. Unlike the unique visitors metric, if you come to the site more than once a day each separate visit is counted.
Our average daily visits stats show that Friday is the busiest day for traffic to our website.
This week marked the first anniversary of the launch of our new website. The new site, which works well on mobiles, tablets and desktops, replaced our previous website dating back to 2007.
The site, used by 81% of Londoners, brings together live data about all forms of transport in London and is a one-stop-shop for everything you need to know about public transport and roads.
Since launch customers have made over 250 million visits and viewed 1.2 billion pages and our most recent survey shows satisfaction at 90%, the highest ever.
We have also seen usage on mobile phones overtake desktop computers with 120 million visits on mobile and 107 million on desktops, with the remainder coming from tablets. This reflects the fact that the site is much better suited to mobiles and customers are increasingly using it on the move.
TfL home page at launch in March 2014