Thinking forward – digital experience principles
As we began to move towards the beta and then a main site launch we had to start to think about a ‘toolkit.’ The principle behind this idea is allowing anyone to develop services to run on the TfL site. And we want to give people the tools to do this for themselves.
So, on the one hand this means some quite detailed content, guides and examples in the different specialist areas: user experience, design, and technical information.
Answering the brief we set ourselves
As mentioned in my last post, we were working both in a collaborative and ‘agile’ project. This basically means the designers, user experience experts, developers and the client all work together in parallel: continually iterating designs, wireframes and actual prototypes together, regularly testing with users and trying to gradually get the designs right by a process of trial and error. Weekly ‘show and tells’ with the whole team and wider presentations to key stakeholders might have seemed time consuming, but it kept the whole design process on track.
Building solid foundations
First came the brief: Design a new look and feel for tfl.gov.uk: a site used by 75% of Londoners that already has a satisfaction score of 90% and working in an ‘agile’ project with the TfL team and two other agencies.
No problem, we’ll just go and fetch our thinking caps and get started.
However, what we hadn’t quite appreciated was the fact that when you’re in the pub in London and you mention you are working on the new TfL site – absolutely EVERYBODY has an opinion.
So no pressure then…
Where on earth to begin?