Category: Design

Design

Visual design strategy: part 1

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Building solid foundations

First came the brief: Design a new look and feel for tfl.gov.uk: a site used by 75% of Londoners that already has a satisfaction score of 90% and working in an ‘agile’ project with the TfL team and two other agencies.

No problem, we’ll just go and fetch our thinking caps and get started.

However, what we hadn’t quite appreciated was the fact that when you’re in the pub in London and you mention you are working on the new TfL site – absolutely EVERYBODY has an opinion.

So no pressure then…

Where on earth to begin?

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