Experience

Running guerrilla research for the new TfL website

lucia_100x100IMG_9489For the 11 weeks prior to the new website’s launch, TfL talked to 90 commuters at St James’ Park Station; you could have been one of them. We recruited passers-by on one day a week, from March to May 2013. If you did happen to take part, please leave a comment below – we’d love to hear your feedback!

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Experience

Putting customers at the heart of our design process

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As you know, we’ve just released an early preview (or ‘beta’ version) of the new TfL website so that we can get some early feedback on it. This is all part of an ongoing process of designing and testing that we wanted to tell you about. And over the next few weeks we’ll be posting articles here about all of the stages we’ve been through to get to this point.

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News

New TfL website now available in beta – try it and give us your feedback

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homepage

Today we’re really pleased to share our new beta website with you. Building a new TfL website is a huge challenge, it’s a big site used by 75% of Londoners. Making it better than before is not simply about giving it a shiny new design or adding pretty pictures, but getting under the skin of exactly what you as the customer need.

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