Following on from last year’s double win at the User Experience UK Awards, our new website has enjoyed more success after picking up the award for best Mobile Solution or Application at the inaugural International Design for Experience Awards.
The new TfL website has won best Mobile Solution or Application at the DfE Awards.
UX Magazine, sponsors of the awards, had this to say about our new mobile-friendly site scooping the prize:
“Working in collaboration with TfL’s online marketing team and build partner Detica, we are experience set out to create a responsive site that would work on any device and provide a consistent experience—bringing together big data, live updates, and location-based services for the world’s most complex public transport network.
A clearly outlined design process that would be very easy to use as aresource for teaching, a solid roll-out strategy, a good system for collecting and synthesizing customer feedback, and analytics to support their story all made an impression on the judges.”
See all the DfE award winners here.
With our brand new website just about to launch, we took a trip down memory lane and looked over the evolution of our website from 2002 through to today.
Amazingly, back in 2002 our website did not include information for the Tube! This was on a separate site and London Underground came into the main TfL website a little while later – you can see it in the 2004 image.
As you will see from these images, the site changed dramatically in 2007 and this was the last time the site received major redevelopment. Finally, our 2014 images show the new site and it’s mobile-friendly design which will be launching in the next few days.
Have a look through these images and see how many you remember!
Here are the TfL Home, Street Management, Buses, Taxis, Rivers and Coaches pages from 2002. Note the absence of the Tube!
The TfL beta website has won – twice – at The User Experience UK Awards
The User Experience UK Awards, created to recognise top class user-focused digital or service design, has awarded our new beta site its highest honour. Nominations came from a chosen batch of innovative UX offerings from organisations that aim to offer the best possible online experience to their customers.
The inaugural User Experience UK Awards is the first of its kind in the UK.
Answering the brief we set ourselves
As mentioned in my last post, we were working both in a collaborative and ‘agile’ project. This basically means the designers, user experience experts, developers and the client all work together in parallel: continually iterating designs, wireframes and actual prototypes together, regularly testing with users and trying to gradually get the designs right by a process of trial and error. Weekly ‘show and tells’ with the whole team and wider presentations to key stakeholders might have seemed time consuming, but it kept the whole design process on track.
Building solid foundations
First came the brief: Design a new look and feel for tfl.gov.uk: a site used by 75% of Londoners that already has a satisfaction score of 90% and working in an ‘agile’ project with the TfL team and two other agencies.
No problem, we’ll just go and fetch our thinking caps and get started.
However, what we hadn’t quite appreciated was the fact that when you’re in the pub in London and you mention you are working on the new TfL site – absolutely EVERYBODY has an opinion.
So no pressure then…
Where on earth to begin?